Anasaea, a fast-growing e-commerce platform for global art discovery, had a problem most marketers know too well: too much content to create and not enough people to do it. With thousands of artists joining monthly and over 100,000 artworks on the platform, building SEO-friendly descriptions, publishing YouTube videos, and promoting on social media seemed impossible without growing the team—or the budget.
In a recent Integrail live stream, Marek Świerad, CEO of Anasaea, shared how his team overcame these challenges using Agentic AI. By deploying autonomous AI Workers through Integrail’s AI Studio platform, Anasaea now publishes high-quality, search-optimized content across multiple platforms at scale—without needing to expand their team.
Here’s what we learned from the session—and what any marketing team can apply.
Anasaea’s mission is to democratize the global art market by giving artists a place to showcase and sell their work online. Each new artist onboards with their own collection of art—each piece requiring a compelling, SEO-friendly description, optimized metadata, and ideally, some promotional content.
But there was a problem.
“Artists don’t always describe their work in a way that Google can understand,” said Marek. “We had thousands of new pieces coming in, but they weren’t getting indexed. The descriptions were vague. Google wasn’t picking them up.”
And while Anasaea’s team could technically write all that content manually, the economics didn’t make sense.
“We’re a startup. Hiring a large editorial team to manually write descriptions and social posts just wasn’t an option.”
That’s when Anasaea turned to Integrail and started building and employing AI Workers.
Anasaea began by deploying a dedicated SEO agent—an autonomous AI Worker designed to take in artwork images, artist bios, and basic metadata, then output rich, search-optimized descriptions.
The process was simple in concept but powerful in practice:
The result? A massive increase in indexed pages.
“We tripled our number of indexed art pieces on Google in just two months,” said Marek. “And that was without hiring a single new team member.”
This alone was a game-changer. But the real magic came when they expanded AI use beyond SEO.
The next challenge Anasaea tackled was multichannel promotion. Marek and his team wanted to give artists more exposure, not just on the Anasaea platform, but across YouTube, Spotify, Instagram, and TikTok.
“We realized we were sitting on a massive amount of metadata,” he explained. “Descriptions, artist histories, context. So why not turn that into videos?”
They used another AI Worker to take the same data used for SEO and convert it into full-length narrated videos and audio podcasts. The agent:
Now, instead of one team member spending hours per video, the system could generate 40 videos per day—fully automated.
“We could never do this with humans alone,” Marek said. “It would take hundreds of hours a week. Now it just runs.”
And most importantly, artists loved it.
“We got 100% positive feedback. Every artist we reached out to wanted us to publish the videos. They were proud to be featured.”
With long-form content handled, Anasaea shifted to short-form. The next AI Worker in the chain created TikTok and Instagram-ready reels, cutting down video content to 30–90 seconds with punchier scripts and platform-specific formatting.
This gave each artist a broader promotional footprint, extending reach across:
“We're not just giving artists a listing,” said Marek. “We're giving them a marketing package—without charging them extra for it.”
All the posts link back to the artists’ pages, driving traffic and increasing the likelihood of sales.
While the market is full of “AI platforms,” Marek emphasized that Integrail’s flexibility and agent orchestration were the key reasons they partnered.
“What really stood out was the ability to switch between models,” Marek said. “We used Claude for a while—it was more descriptive. Then we switched back to OpenAI when costs got high.”
Rather than being locked into one vendor or model, Integrail lets companies choose from multiple large language models (LLMs) and swap them in real time based on cost, performance, or task-specific needs.
“For me as a CEO, lock-in is terrifying,” Marek added. “This gave us confidence that we could evolve over time without rebuilding everything.”
They also appreciated Integrail’s structured workflows and guardrails. Every piece of content was reviewed, and artists had the final say on whether to publish.
“The artists retain control. We don’t scrape. We don’t post without permission. We’re here to help them promote their work—not take it over.”
By using AI Workers, Anasaea achieved three big wins:
Artists:
“This wouldn’t be possible with a human team,” Marek said. “It’s just not economically viable. AI Workers gave us capabilities we simply couldn’t afford otherwise.”
Marek’s advice for businesses exploring AI Workers is practical:
Anasaea is already exploring its next Agentic AI use case: art pricing and collector matching.
By using behavioral signals, social presence, exhibition history, and metadata, future AI Workers may help:
While still in development, it hints at the potential of an AI workforce to power business innovation beyond content marketing.
“Art is about connection,” Marek said. “We want to help the right buyer find the right piece—and AI can make that happen at scale.”
If you missed the live stream, you can catch the full replay here: Watch the webinar
Curious how AI Workers could work for your business? Request a demo